Brand Experience Luiza Castelan

Sep. 09. 2014


Together with the jewelry e-commerce, Coolect, we developed an action for the end of the year, where we sent unique gifts for 30 brazilian opinion makers. The kit contained a crystal necklace with the initials of each girl + one container of pepper and other coarse salt, symbolizing good energy for the new year. The action generated publicity and awareness of the brand on social networks.